Free download: Master the top 10 sales objections

Struggling with pushback on price, timing, or “just send me an email”? You’re not alone, and you don’t have to wing it. This proven guide breaks down the 10 most common B2B sales objections and gives you word-for-word responses that keep conversations moving and deals progressing.

How I handle objections without losing the sale

Over the last 20 years, I’ve heard every objection under the sun, “It’s too expensive,” “I need to think about it,” “We’re already working with someone.” Early on, those responses used to throw me off. Now? They’re just the beginning of a better conversation. This guide breaks down the exact objection-handling strategies I teach sales teams every day, simple, practical shifts that build trust, uncover real intent, and keep your deals alive. If you’re tired of hearing “no” and not knowing what to say next, this is your starting point.

 

— Shaun Dover, Sales Performance Coach, Founder B2BSalesPro